Altera
To make the process of sun protection a bit more fun and safe, I developed swimsuits that transform into a different color, due to the power of UV radiation. When the color changes, it reminds you of taking care of your skin in a fun way. When you are going back into the water the color changes back to the original color.
Task:
Concept
Art Direction
In collaboration with:
Louana Tummers, Kaj Pakkert, and Bohdinee Heldernisse.
Photography:
Laura Koolen