To make the process of sun protection a bit more fun and safe, I developed swimsuits that transform into a different color, due to the power of UV radiation. When the color changes, it reminds you of taking care of your skin in a fun way. When you are going back into the water the color changes back to the original color.
Art Direction in collaboration with Louana Tummers, Kaj Pakkert, and Bohdinee Heldernisse.
Photography inspired by Mária Švarbová
Photography by Laura Koolen